As a company dedicated to producing aerial photography with drones, beda:photo’s business is to promote the benefits of drone photography and movie footage for industry, architectural survey and real estate as these are the staple diet of most operators in the industry.
When it comes to aerial photography with drones, the real USP (Unique Selling Proposition in marketing speak) is the ease with which previously difficult or even impossible images can be produced with a professional quality drone, particularly when it comes to landscape photography.
Most of us have probably seen at least some of the superb drone footage of remote places on YouTube and, while being impressed, wondered how much demand there is for it and why. There’s no denying that in many cases, flying an expensive camera drone around can amount to little more than an expensive hobby, particularly once you add in the costs of getting yourself to an exotic location with all your kit! However, if you do find yourself somewhere nice, with a good take off and landing area that doesn’t infringe anyone’s rights or personal space, life suddenly becomes much easier. No more hours of climbing distant hills only to find that the view from the top isn’t that good after all and suddenly getting yourself to a spot 150 metres offshore and 200ft up in the air involves no more than the touch of a joystick (or two).
Anyone who’s ever tried their hand at landscape photography, of course, will tell you that it is one the most demanding creative challenges available to a photographer, particularly if the landscape in question is vast and impressive. Capturing that in two dimensions has always been the part that separates the good from the bad and the ugly. Add to that the complexities of safely flying a drone around, working with on-screen controls and telemetry and composing images on small screens in difficult lighting conditions and it can become very hard work indeed.
As professional operators, of course, the flying part is mostly second nature now, although there is always the ever-present need to be aware of rapidly changing conditions which usually have a far greater impact on aerial photos than on images taken from ground level. Visibility is the main issue when shooting from a drone and clear skies with nice fluffy clouds produce the best images by far in most situations.
Aerial photography with drones is the obvious way to show a location or landscape to the best effect, and if the customer’s house, factory or golf course is in the middle of it, job done.
Imagine that your job is to market the property in the photo below and you can see that, in this case at least, a picture really is worth a thousand words.