In fact it’s even worse than that:
- 82% of Twitter users watch video content on Twitter
- YouTube has over a billion users, almost one-third of total internet users.
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
- More than 500 million hours of videos are watched on YouTube each day.
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
- 87% of online marketers use video content.
…and so on, and so on.
At beda:photo we have been going on about web video content for years, but even we are becoming increasingly amazed at the influence of video content on the web and the rate at which it is consumed and spread by the international army of watchers who simply can’t get enough.
It’s not really surprising, of course as video is so much easier to absorb quickly than complex instructions or boring sales talk, certainly if your command of the language isn’t great. It seems that if you really want to sell your product or service online, you need a video. Not just one, but new ones at regular intervals.
We know that 45% of people watch more than an hour of Facebook or YouTube videos a week and over half of that video content is viewed on a mobile device. It isn’t all about the latest drone crash or cats bumping into chairs either, much of it is useful ‘free’ content which generates real traffic to contributors’ websites and presumably sales.
If you accept the value of moving images in generating interest, visits and sales, the immediate question is “how do I afford the cost of creating a presentable video?” Fortunately, the answer is that it’s far cheaper than it used to be. The technology of producing even high resolution 4k video is no longer prohibitively expensive or elaborate, which enables companies like beda:photo to pass on the savings to customers and produce short videos much faster than in the past. For example, it wasn’t that long ago that high quality aerial video was only possible using hand built multi-rotor aircraft with specially adapted video cameras and DSLRs strapped to their undersides. Very time consuming, expensive and slow. That’s all changed, which is why we use only the latest, sophisticated technology to ensure reliability, cost effectiveness and above all, fast turnaround.
Most people think of video in terms of large, expensive projects which take months, or even years to bring to fruition, but for maximum effect on the internet, quick and short is the name of the game. Even 5 minutes can be a long time on the web, and there is rarely a need to produce anything longer. What really counts is content, and there is increasingly cheap access to high resolution video clips via stock websites like Adobe Stock, A4StockPhotos and Alamy to help add background and context to your ideas.
Content is king, but only if it is worthwhile. There is no shortage of vacuous, selfie-style rubbish around which is of little or no interest to potential customers who are looking to buy. Footage of next-door’s cat falling off a wall may be good for a laugh, but it won’t shift cars, houses or insurance policies, or much else for that matter.
In this context a bit of aerial footage of the car going through its paces, a walk around video of the house or a face to face short interview explaining the main points of the policy would serve the purpose far better. None of them would break the bank to produce.
Video doesn’t need to be a big production anymore, in fact the short internet attention span means being able to quickly and easily create short, consistent high quality informative videos is the way to drive business. One good idea at a time, well executed and entertaining, short and sharp.
Having a video on your landing page can increase conversions by 80% or more according to slideshare.net a popular online marketing statistics website. This seems a bit of a wild claim to us, but even if only half true it’s still something to think about.
Whatever your views on much of the video content currently published on the web, it seems a fairly unanimous view that video is here to stay and rapidly increasing in importance and popularity. It should, therefore, be an ongoing part of anyone’s online presence, particularly as video production is now far easier and cheaper for small businesses to get into.
The real challenge, as always, is having something to say. If you can come up with the ideas, a company like beda:photo can quickly and easily put them together.
Note: This article was first published in 2017 and it seems we weren’t far off the mark. For more up to date figures go to:
If you want to find out more about content marketing, this is a good place to start: https://themarketinghelpline.com/what-is-content-marketing/